The Orange City Tulip Festival Executive Steering Committee has introduced an update to the Tulip Festival brand identity with a new logo. The new logo was designed by local graphic designer Vaughn Donahue of Destination Graphic.
“With the 80th Tulip Festival approaching this May, the executive steering committee felt the updated logo was a way to celebrate the future of the festival while also paying tribute to its rich history,” says Reese and Cristi Kelch, chairpersons for the 2020 Tulip Festival.
The logo design process focused on creating an updated look that also kept in tradition with the festival’s classic look.
“Working with the committee, we felt it was important to create a recognizable icon for the festival that can be easily identified by both residents and visitors,” says designer Vaughn Donahue. “In a town already filled with tulips and tulip iconography, it was a challenge to create something distinctive and unique. We’re excited about this new visual identity and how it will be used to promote the festival.”
Planning is well underway for the 2020 Tulip Festival, and the new logo is updated on the Tulip Festival website, printed materials, social media channels and more.